“John, why should I choose you to help me sell or buy property?”

Maybe you’re new to our area…considering to relocate…or possibly invest. You want a quick snapshot of the entire vicinity, both locally and regionally. You want your options clear and complete so you can make informed decisions regarding properties that interest YOU. Don’t settle for just an MLS picture of the properties with room measurements and tax data. Rely on someone who’ll illustrate the neighborhoods, the shopping areas and the overall infrastructure. You want to feel confident that you have been provided with the best purchase options to meet your needs. And, you want a friend you can call, after the sale, for advice, guidance or introductions to your new physical and social landscape.

Perhaps you’re considering selling your property. You want a guide, as described above, who can provide the same reassurance to potential buyers of your property. He or she should be able to analyze a buyer’s needs and present the best analysis for your property's solution. They need to see and understand the value in the offers they submit to you as well as feeling comfortable preparing to close.

John is a third generation Floridian. He was born in Winter Park, North of Orlando, 63 years ago, raised in Lakeland and Cocoa Beach and studied at the University of South Florida in Tampa with a degree in Business Administration. 41 years ago he married Cynthia Metcalfe Gross…born and raised in Avon Park on Lake Byrd, where John and Cindy have lived for 39 years. Known as "The Florida Heartland" or the "Ridge Area", with hundreds of lakes scattered throughout Highlands, Hardee and Polk…He’s come to know the people, the land and the charm of this three county area like the back of his hand.

Keeping real estate safe, fun, profitable, personal, and stress-free…John extends southern hospitality and welcomes you to call for friendly professional advice. Through his experience, he is just as comfortable working with folks struggling to buy a first time "starter home" as well as parties having multi-million dollar assets looking for investment property.